Our Founder

Simply Organic was founded in 2001 by industry visionary Gene Martignetti in Minneapolis, Minnesota and is a privately held, family operated corporation. 

When his then five-year-old child developed leukemia, industry leader and visionary Gene Martignetti wasn’t about to stand by when traditional medicine didn’t help. “I became a parent looking for something to cure my son,” he says. On a mission that seemed impossible, he hit the books and tapped every source he could to learn about the effects of nutrition and dangerous chemicals on the body.  Gene soon-after realized that his best chance to make a difference on a large-scale was right under his nose. “I am not sure anybody cares about the salon and spa professional anymore.” They’re directly exposed to large amounts of chemicals every day and are the largest group of asthma surfers,” says Martignetti, citing a Health Magazine article. That information was the ticket he needed to launch his crusade-as he calls it-to introduce his products featuring alternatives to questionable synthetics found in many traditional cosmetic products, such as honey for natural shine and olive oil to sooth and soften the hair.