With summer among us, it’s time to reel in clients to avoid the summer slump. Why not cater some products to the men’s market to help improve your profits? With Father’s Day around the corner, your clients may be looking for gifts to give to their husbands, dads, or brothers so this is a great opportunity to capitalize on those clients and consumers.
According to statistics, Americans are expected to spend around $20.1 billion this year on Father’s Day gifts. In fact, the National Retail Federation predicts that a total of 75 percent of Americans who celebrate Father’s Day will spend an average of $171 per person.
For clients, finding the right gift can be costly and time-consuming. Here are some Father’s Day salon marketing tips to help clients show their male partners and friends the love they deserve on their special day.
1. BUNDLE PRODUCTS
Help clients avoid the hassle of searching for multiple gifts by creating a bundle that provides them with everything in one. Bundling can save clients over 50 percent of the money they would have spent purchasing each product individually. With this tactic, they are more likely to make the purchase and feel like they are getting more bang for their buck.
2. PUT YOUR PRODUCTS IN PLAIN SIGHT
Keep your products out in clear view to grab your clients’ attention. Have all men-friendly products at the front of retail shelves and the front desk to show the variety of products you’re offering.
PRO TIP: Walking into a store, the first thing clients notice is the fresh aroma of natural scents. Clients love to sniff through all the different fragrances so this is also an opportunity to incorporate organic fragrances into your display. Not only are essential oils perfect for mom AND dad, but they’ll love the variety of concentrated scents.
3. POST ON SOCIAL MEDIA
One of the quickest and most efficient ways to promote your men’s products this Father’s Day is to spread the word through social media. People are always looking for the newest products and tips to stay in the know of what’s hot.
PRO TIP: Provide posts tailor made for men to keep them actively engaged on your page. Below are some post ideas to entertain and grab the attention of clients:
- Men’s well-being tips for the summer
- Grooming guides for guys
- Take photos/videos to create your own step-by-step guides
- Anti-aging tips for dads
4. COLLABORATE WITH BUSINESSES TO CREATE GIVEAWAYS
What better way to jumpstart your Father’s Day campaign than a giveaway? Partner up with guy-friendly businesses, such as gyms, breweries, golf shops and hardware stores to reach your target audience. This will liven up your community and give your business exposure. Keep in mind that women are typically the primary gift shoppers, so create a giveaway that women will want to be a part of as well.
PRO TIP: Create a social media campaign with local businesses where everyone shares the giveaway on their respective social media and tagging every giveaway sponsor in the description. This will prompt their followers to check out your page, and you might just get new clients in the process.
5. POST ABOUT THOSE BUSINESSES’ SPECIALS
Show your support to local businesses by sharing their specials this upcoming Father’s Day. This will not only keep people coming back to your page to see the specials, but you’re also giving other businesses more incoming traffic.
You can collaborate with one local business a week to extend your reach even further. They will likely return the favor if you stay consistent with your engagement, which could lead to gaining more potential clients.
