Oway Hmelt has finally landed in the United States! With this innovative product from Oway, creating those stunning Pastel and Unicorn-inspired hair colors will be so much easier. Specifically made for formulating fashion tones, Oway Hmelt harnesses the power of natural pigments to add vibrancy and life to your hair color.

If you missed the Launch and Learn online training yesterday, then read on because we got the juicy details right here!

The pigments are harvested from biodynamic-organic phytoactive ingredients.

Oway Hmelt’s ingredients are cultivated and harvested in our family farm in Bologna, Italy. Called Ortofficina, our 50,000-square meter piece of land uses the biodynamic farming method.

A step above organic, biodynamic farming is a holistic form of agriculture that does away with the use synthetic mineral fertilizers, heavy machinery, and chemical pesticides. Instead we use natural fertilizers like humus, earthworms, and insects; and enlisted the help of our free-range donkeys Spritz and Fulmine to mow vegetation and produce fertilizer for the farm. To manage the land and harness our ingredients’ potent benefits, we base our operations on an astronomical calendar. Cosmic and lunar cycles are closely monitored to determine the best time for planting and harvesting, like what ancient farmers used to do back when polluting chemicals and machinery aren’t a thing.

Hmelt DOES NOT contain questionable chemicals such as synthetic fragrance, parabens, phthalates, petroleum, ammonia, GMOs, formaldehyde, among others.

These chemicals will continue to be in Oway’s no-fly list. Preserving the health of the client, stylist, and planet has always been the core of our mission. It’s simply something we cannot compromise.

Hmelt is powered by phytoactives derived from Biodynamic Curly Dock and Organic Mullein.

Oway’s ability to preserve the integrity of the hair during color and lightening treatments is what separates the brand from other salon products in the market. With Oway Hmelt, we’ve added more nourishing ingredients into the mix to keep the hair in top shape throughout the treatment.

Biodynamic Curly Dock is rich in magnesium, iron, potassium, and calcium – which are necessary for improving the hair’s sheen, softness, and combability. Meanwhile, Organic Mullein, which is known for its brilliant flowers, absorbs light and transforms it into stunning brightness, leaving the hair with enhanced color radiance.

Each Hmelt shade contains phytopigments from Fair Trade botanicals.

Our green chemists at Oway have developed a way to obtain color-intensifying pigments from plants. Each Oway Hmelt Pure Pigment Concentrate contains pigments derived from Turmeric, Saffron, Rhatany, Broom, Walnut, and Lycopene. Moreover, these botanicals are acquired from verified Fair Trade networks to support less fortunate communities.

Hmelt features a collection of 9 direct color pigments.

You asked for hair color for creating bold, fashion tones – and we listened. Hmelt features 9 stunning shades to help you unleash your creative potential. They are Blue Charm, Green Harmony, Mysterious Purple, Sunny Orange, Red Energy, Playful Rose, Divine Gold, Glamour Copper Gold, and Authentic Chestnut.

These shades are fully customizable, so you can now explore a ton of formulation options that weren’t possible in the past!

You client’s choice of Hmelt shade reflects their mood and energy.

As holistic hair stylists, the service we provide goes beyond coloring hair. Unlike regular salons, we aim to provide them the most relaxing and pleasant experience. This is why with Oway Hmelt, we highly encourage doing the 5-Point Hmelt Alchemic Consultation, a process that aims to hone the strength of your relationship with your client.

• It starts with showing your clients the Hmelt Chromatic Color Chart and asking which color they’re usually drawn to.
• Each Hmelt color conveys a specific meaning that reflects their mood and energy. After the reveal, observe their micro facial expressions, body language, and speech to see if the color’s energy resonates.
• Continue the consultation until you’ve identified the shade and intensity your clients want.
• Afterwards, discuss with them the process needed to achieve the color they desire. How many lightening sessions is required? How much will it cost? How long will the color last? Doing this will avoid any future misunderstanding and complaints.
• Proceed with the corresponding Hmelt color they’ve selected.

And it comes with 6 Hmelt masks, in-salon and take-home hair conditioners that preserve hair color.

You read that right. The Hmelt Pure Pigment Color Concentrates come with 6 Hmelt Masks that you can use to prolong your clients’ hair colors. This is also a great take-home product for clients who need a quick fix for their fading hair color. The Organic Mullein included in the formula helps to revive and enrich the pigments in the hair.

The masks are intermixable with Hmelt pure pigments, and even Oway Hmilk.

Our Hmelt Masks are so versatile – you can create custom conditioners and toners by simply mixing it with our Oway Hmelt Pure Pigments and even Oway Hmilk No-Stress! There has been an increasing demand for color-specific conditioners that clients can take home and these Hmelt Masks are exactly the kind of product they will want to have.