Valentine’s Day is a fun time for creative marketing ideas both in-salon and online! It’s a great opportunity to boost revenue through monthly clean beauty promotions with a sweet, romantic theme.
Throw a Galentine’s Day Party
Put on a festive party offering mini beauty services, having outside pop-up shops, retail promotions, and themed treats. This is a fun way to show your existing clients your appreciation and attract new clients!
Add a festive touch with a Valentine’s playlist. Play in-salon or share on your social media to truly set the mood for the month! This is great to do for any holiday but this month you can try multiple angles. Try a ‘Will You Be Mine?’ – romantic vibes playlist and/or ‘Galentine’s Only + Self-Love’ – an upbeat anthems playlist!
Reward Loyal Clients
“Show some love” to existing clients by offering them an exclusive Valentine’s Day promotion through email marketing! Send loyal clients a themed promotional code they can use in-salon or online. With a holiday-themed promotion, the window of foot traffic in the salon can limit the promotion’s success. Leverage online sales and expand your retail collection when you become one of our affiliates!
Acquire NEW Clients with a Valentine’s Day Offer
Have your clients “spread the love” by adding a Valentine’s Day twist to your standard referral program. For the month of February, hand out themed referral cards with an exclusive “new client” offer. For the most successful referral program, it is important to make the referral mutually beneficial for your client and the person they are referring. Try running a promotion that provides an equal incentive like “give 10%, receive 10% off” of a service.
Engage with Clients Online
February is a time where your online following will love inspiration for ‘date-night’ and ‘girls night out’ hairstyles! Try posting romantic and fun hairstyles to your social media platforms this month! Share which clean beauty products to use and show inspo for short hair, long hair, updos, romantic curls and more!
Don’t forget to share your HHT Partner Link + Code when promoting any products to also give yourself boosted commissions this month. Become an affiliate!
Which Valentine’s Day marketing ideas will you try?!
