One year ago, we introduced something truly special to our Simply Organic Beauty family—a brand that would redefine what clean, professional hair color could be. Areté was born from a commitment to artistry, wellness, and sustainability, offering stylists an innovative, conscious approach to color.
Today, we celebrate a year of transformation—not just for Areté, but for the hairstylists who have embraced this movement. A movement that prioritizes ingredient integrity, elevates education, and empowers artists behind the chair.
A Year of Growth & Innovation
The Launch of Areté Alchemic Color
Areté Alchemic Color wasn’t just another product—it was a revolution in professional hair color. Free from ammonia, PPDs, resorcinol, gluten, and animal-derived ingredients, this high-performance color line proved that stylists no longer have to choose between clean beauty and exceptional results.
Designed for modern alchemists–hairstylists, Areté delivers vibrant, long-lasting color while protecting hair health—aligning with Simply Organic Beauty’s mission to provide stylists with products that nourish, perform, and inspire.
Elevating Stylists Through Education
At Simply Organic Beauty, we believe education is the key to empowerment, and Areté shares this vision. From the very start, education has been at the heart of the brand—ensuring that stylists not only have access to cleaner, better color but also the knowledge and tools to maximize its potential.
Areté Lead Artist Jordan Jones
“Education really was the catapult for a new path for me, and I aim to help others do the same,” says Lead Artist Jordan Jones. “When I heard Areté’s Founder speak passionately about supporting stylists in the same way, I felt so aligned! It’s very rare for a company to care about the happiness, health, and wellbeing of stylists.”
Through hands-on workshops, digital learning, and mentorship from industry-leading educators, Areté has given stylists a new way to grow, create, and thrive behind the chair.
Making an Impact in the Industry
In just one year, Areté has made its mark in the professional beauty world:
- Award-Winning Innovation – Recognized by Beauty Launchpad’s Readers’ Choice Awards for Best Sustainable/Eco-Friendly Line and as a finalist for Best Permanent Color.
- Industry Recognition – Achieved Leaping Bunny Certification and Positive Luxury Certification, reinforcing Areté’s commitment to cruelty-free, sustainable, and ethically sourced ingredients.
- A Powerful Debut – Stylists across the country experienced Areté firsthand at industry events like Behind The Chair Show 2024 and through sold-out classes that brought the Areté philosophy to life.
Conscious Creation, Elevated Beauty
Simply Organic Beauty has always been committed to providing stylists with products that align with their values—and Areté is a true reflection of that commitment. Every aspect of this brand is designed with intention:
- Ingredient Integrity – Formulas that are 99% organic, natural, or naturally derived, delivering unparalleled performance while caring for hair, scalp, and mind.
- Eco-Conscious Production – Prioritizing sustainability by using 100% wind energy where possible and packaging made from glass, aluminum, and upcycled materials.
- Ethical & Sustainable Beauty – Positive Luxury Certified, ensuring that every product meets the highest standards of environmental and social responsibility.
This past year has proven that professional hair color can be both high-performing and health-conscious—without compromise.
Looking Ahead: The Future of Areté
As Areté enters its second year, Simply Organic Beauty is excited to continue this journey with our community of stylists. Expect even more:
- Cutting-edge education and training opportunities
- Exciting new product innovations
- Deeper connections and collaboration within our stylist network
Most importantly, we remain dedicated to supporting the hairstylists who bring this vision to life. Your artistry, passion, and commitment to conscious beauty drive everything we do.
To our Simply Organic Beauty family: Thank you for embracing Areté and for making this first year so remarkable.
This is just the beginning.
