[Los Angeles, CA] — January 21, 2025 — Elevated Beauty Group (EBG), the newly titled beauty holdings portfolio of West Lane Capital Partners, affirms their vision and position in the beauty industry with the appointment of industry veteran, Rachel Jud, as CEO.
For nearly a decade, West Lane Capital Partners Nick Sternberg and Michael Wentz have strategically acquired and grown a portfolio of brands spanning from professional haircare to women-owned cosmetics and internationally recognized nail care lines – now officially known as Elevated Beauty Group. With the appointment of Rachel Jud as CEO, EBG is poised to transform the industry by empowering beauty professionals, founders and consumers through innovation, education, and collaboration.
Rachel has a proven track record of driving significant growth and launching disruptive marketing initiatives, most recently serving as President of Babe Original. Her ability to connect with consumers and professionals in impactful ways fosters brand loyalty, while maintaining a commitment to inclusivity and excellence. Her vision aligns seamlessly with EBG’s mission; to create, incubate, and scale high-performance beauty brands that inspire confidence, celebrate diversity, and elevate our world.
“Elevated Beauty Group is uniquely positioned to lead with its diverse and vibrant portfolio of brands,” said Rachel. “I’m honored to join this team and collaborate with these exceptional companies to build a brighter, more sustainable future for our [sub “the beauty” in non-vertical insertions] industry.”
Together, Rachel and EBG’s dynamic community of entrepreneurs, investors and industry experts are creating the future of beauty with precision and passion for building brands, products and experiences.
About Elevated Beauty Group
Elevated Beauty Group is transforming the beauty industry by creating innovative products and programs, supporting entrepreneurs and their teams with strategic guidance, growth capital and best in class shared services, ensuring accessibility to the tools needed for a beauty business to thrive. EBG’s portfolio includes Simply Organic Beauty, Areté, Blue Cross, Blossom, Seven, Mented, and Beauty Bakerie, each driven by a shared commitment to elevating the future of beauty through innovation, individuality, and purpose.
For more information about Elevated Beauty Group and its portfolio of brands, visit www.elevatedbeautygroup.com or contact hello@elevatedbeautygroup.com.
