With Father’s Day just around the corner, salons and stylists have a fantastic opportunity to offer retail and service options for clients looking for the perfect gift for the men in their lives. Emphasizing clean beauty and eco-conscious products is a great way to appeal to consumers who prioritize sustainability.
Marketing Tips to Maximize Your Father’s Day Revenue
Create Gift Bundles
Combine the Hamish & Co Shampoo + Conditioning Bars or Oway Face & Beard Hydrating Cleanser + Hair & Body Invigorating Body Wash into special Father’s Day gift sets. Get creative! Offering these as a bundle at a discounted price can attract buyers looking for a comprehensive grooming package to gift to their loved one.
Promote on Social Media
Use platforms like Instagram & Facebook to showcase these products or gift sets with high-quality photos and engaging descriptions. Highlight their eco-friendly benefits and giftability.
In-Salon Promotions
Offer a complimentary mini facial or beard treatment with gift purchase to celebrate this special holiday.
Email Marketing Campaigns
Send out a newsletter to your client list detailing your Father’s Day promotions. Include descriptions of the products, their benefits, and any special bundles or discounts. Make sure to highlight the eco-friendly aspects to appeal to environmentally conscious clients.
Gift Cards
Promote gift cards as an easy and flexible gift option. Highlight that they can be used for products or services, allowing dads to choose what they need most.
Collaborate with Local Businesses
Partner with local businesses to create a Father’s Day package that includes not only your products but also items from other local shops. This can help attract new customers and increase your reach within the community.
Offer Luxury Packaging for Gift Purchases
Provide chic, luxury packaging for Father’s Day gifts using the Oway Black Eco-Bowler Retail Bag. This 100% recyclable, FSC-certified matte black paper bag is an eco-friendly alternative to traditional paper and plastic bags. Made from high-quality, strong paper with a gold Oway logo, it creates an ultra-luxurious retail experience, making it ideal for presenting all your products, especially the Oway Men’s line.
Social Media Ads
Invest in targeted social media ads to reach a wider audience. Highlight your Father’s Day promotions and the eco-friendly nature of your services and products to attract potential customers who might not yet be aware of your salon.
Suggested Father’s Day Retail Gifts
Now that you’ve got your strategy figured out, it’s time to start promoting. Here are some of our top recommendations to add to your retail lineup for Father’s Day marketing this year.
Hamish & Co Aged Sandalwood Shampoo + Conditioning Bars
Formulated with Viori’s Longsheng Rice Water and single malt Scotch whisky from Islay, these bars provide superior hair care.
Why We Love It
- Moisturizes and strengthens strands
- Repairs and adds volume
- Enhances shine and softness
- Reduces irritation
- Travel-friendly
Oway Face & Beard Hydrating Cleanser
An organic cleanser with Biodynamic Juniper, Organic Maqui, Ethica Bacuri, and plant-derived Hyaluronic Acid.
Why We Love It
- Natural, vegan, cruelty-free
- Cleanses without stripping oils
- Hydrates and soothes irritated skin
- Aromatherapy benefits
- Recyclable aluminum packaging
Oway Hair & Body Invigorating Body Wash
A revitalizing wash that detoxifies skin and scalp with Biodynamic Juniper, Organic Maqui, Ethical Carambola, and Hyaluronic Acid.
Why We Love It
- Plastic-free packaging
- Perfect for daily use
- Gently detoxifies
- Free from harmful chemicals
By focusing on clean beauty and eco-conscious products, you can provide thoughtful, high-quality gifts for Father’s Day while promoting sustainable grooming practices. Implementing these marketing strategies will help attract more clients to your salon and boost your sales during this special time of year.
