Oway’s 2019 Owayans Lookbook certainly made a splash around here! Their collaboration with Blue Tit resulted in OCEANS: a sultry photo shoot full of dynamic colors and seasonal inspiration.
This Formula Friday, we are so excited to finally share all you need to recreate these looks.
If you’re feeling as inspired by these formulas as we are, don’t forgot to apply for the Oway Global Ambassador Contest here!
Check out the formulas below for inspiration!
Honey Trap
To achieve this buttery blonde, heavily highlight with Oway Hbleach and Hcatalyst 20 Volume Cream Developer, adding painted pieces throughout. Incorporate strong brighter pieces that focus around the face.
For the blonde background dimension you see pictured, add in a few fine pieces of Oway Hcolor 8.31 Beige Light Blonde and Htone 9 Volume Cream Developer throughout locks. Lastly, tone over the blonded hair dimension with Hnectar 10.32 Caramel Extra Light Blonde and Htone 9 Volume Cream Developer. Doing so will tone the highlighted pieces and add a gorgeous glossy sheen to the finished hair.
Copper Out
This color is full-out Fall! Use 40g of Oway Hcolor 7.46 Red Coppery Blonde, 10g Oway Hcolor 6.44 Deep Coppery Blonde and Oway Htone 9 Volume Cream Developer at the new growth area. This adds depth to the super-textured style. Next, shade the mids and ends with Oway Hcolor 7.43 Coppery Golden Blonde and Oway Htone 9 Volume Cream Developer. This creates a subtle transition of tones from the base to the ends, which adds interest to the hair.
Golden Hour
For this enviable red, utilize the natural base color to create interesting depth in the final textured style. Heavily highlight the hair using Oway Hbleach Buttercream Lightener and Oway Hcatalyst 20 Volume Cream Developer to lift to a level with a slight gold tone remaining. Then, alternate between the formulas below, in any random order, in a radial pattern.
Formula 1: Oway Hcolor 8.34 Golden Copper Light Blonde and equal parts Oway Hcolor 9.43 Copper Golden Very Light Blonde with Oway Htone 9 Volume Cream Developer.
Formula 2: 10g Oway Hcolor 8.34 Golden Copper Light Blonde and 5 droppers of Oway Hmelt Sunny Orange with Oway Htone 9 Volume Cream Developer.
Formula 3: Oway Hnectar 8.34 Cinnamon Light Blonde with Oway Htone 9 Volume Cream Developer.
Peachy Keen
This sunset color has us dreaming of a beach somewhere. To recreate it, start by de-colorizing all of the hair, lifting to pale yellow or white at a level 9 or 10. Rinse. Use Oway Hmilk No Stress Conditioning Treatment before coloring the lower section with 10g Oway Hbright Light Enhancing Fluid and 2 droppers full of Oway Hmelt Glamour Copper Gold with Oway Htone 9 Volume Cream Developer and an additional 1 to 2 droppers of Oway Hmelt Playful Rose.
Lastly, color the top portion of the head with 10g Oway Hbright Light Enhancing Fluid, 2 droppers full of Oway Hmelt Glamour Copper Gold and 2 droppers of Oway Hmelt Sunny Orange with Oway Htone 9 Volume Cream Developer.
Polaris
This might be the coldest ice-blonde we’ve ever seen! To try it out, de-colorize the entire head with Oway Hbleach Buttercream Lightener and Oway Hcatalyst 20 Volume Cream Developer. After pre-lightening to a level 9 or 10, tone with Oway Hnectar 10.21 Extra Light Lavender Blonde and Oway Htone 9 Volume Cream Developer.
Caffeine
A deep and rich brunette is always a popular color among clients. To get this super-warm color, start by painting the new growth area of the hair with Oway Hcolor 4.35 CF Coffee and Oway Htone 9 Volume Cream Developer. Weave in a few pieces at random throughout the mids and ends.
Color the remaining hair with Oway Hcolor 5.35 CT Tobacco Light Brown and Oway Htone 9 Volume Cream Developer.
