ARETÉ
THE ARETÉ WAY
Areté is a classic philosophical concept meaning the pursuit of “excellence” in everything for a fulfilled life. This word speaks to the heart of our mission — promoting WELLNESS through our DEDICATION to EXCELLENT choices, ingredients and experiences. Areté is the only line of professional hair products designed to help stylists revere and unlock the alchemic powers of nature.
BEAUTY THROUGH CONSCIOUS CREATION
Alchemists have sought the transformative secrets of nature for centuries. Spanning continents and cultures, each cultivating a connection between the tangible and ethereal on their journey to creating a fuller existence. Areté continues this pursuit with masterful products. We nurture people and treasure our planet. By combining old and new worlds, we inspire stylists to realize their craft’s true nature and potential.
ARETÉ'S VALUES
Inspired by the four elements of alchemy
EARTH
Excellence for Our Planet
Areté’s ingredients are thoughtfully selected for their rich history of proven benefits for the hair, scalp and mind. Each formula is packaged in infinitely olive glass and aluminum and protected by boxes made from upcycled sugar cane waste.
AIR
Excellence for Our Experiences
Areté helps salon professionals “romanticize the ritual”, creating memorable experiences by stimulating the 5 senses paired with grounded business guidance to gain a competitive edge.
WATER
Excellence for Our People
Areté’s formulations are filled with lush botanicals, rare aromatic oils, and precious plant butters that transform the hair and salon space. Without sacrificing performance for beauty, we are free from unnecessary ingredients known to be toxic to people and the planet.
FIRE
Excellence for Our Performance
Areté provides stylists and salon owners with education that sparks creativity, wonder, and enchantment with their career's craft while staying grounded in business best practices.
Partners in Sustainability
Areté has partnered with Positive Luxury to guide them on their journey of being a business built with excellence for all. A UK-based organization, Positive Luxury audits and guides brands to ensure a true commitment to the well-being of the people, the planet and innovation.
In keeping with a philosophy of excellent choices, Areté is certified Leaping Bunny - the gold standard against animal testing - ensuring no animal testing at every stage of the product lifecycle.
Areté Conscious Beauty Standard
*With the exception of Healing Hair Ceremony Serum
Explore ARETÉ
ALCHEMIC COLOR
Areté Alchemic Color is a celebration of the art and science of alchemy. In keeping with our vision of beauty through conscious creation, our 91-shade color line is crafted without ammonia, PPDs, resorcinol, gluten, or animal-derived ingredients.
LIGHTENERS & DEVELOPERS
Embrace health-conscious lightening with Areté. The ultra-luxurious lighteners and developers are designed to deliver a clean lift while preserving the natural integrity of the hair.
CARE & TREATMENT
Inspired by centuries-old wellness and beauty traditions, Areté’s botanical-infused hair and scalp care products gently refresh from root to end. Each formula builds off a nutritive blend of plant butters and oils to promote moisture, strength, and protection.
FORM & FINISH
Areté's styling and finishing range exemplifies excellence in hair care, providing you and your clients with a transformative experience for impeccable style and flawless finishes. Infused with cutting-edge technology and natural ingredients, these products bring innovation and sophistication to hairstyling. From versatile gels to weightless sprays, Areté ensures precision, flexibility, and enduring beauty.