Retailing in the salon is essential for boosting revenue, compensating for slow seasons, and fostering client loyalty. The design of your retail space plays a crucial role in achieving these goals. Effective merchandising—strategically selecting, displaying, and pricing products—enhances the shopping experience and maximizes sales. By creating visually appealing and intentional retail displays, you can elevate your salon space, drive purchases, and increase revenue.
In this blog, we’ll explore the impact of retail displays and share strategies for utilizing them to maximize profits.
Consider Salon Space and Layout
Choose displays that fit seamlessly within the layout of your salon. Ensure they don’t overcrowd or block key areas like styling stations or walkways. Opt for modular or flexible shelving options that can be moved as needed.
Keep the Client’s Experience in Mind
Choose displays that create an engaging and enjoyable shopping experience. Interactive displays with testers or sample areas encourage clients to interact with the products, increasing the likelihood of a purchase.
Focus on Quality, Aesthetics, and Organization
Choose high-quality displays and product holders that reflect your salon’s style and brand identity. The right displays elevate your space’s aesthetic while creating an organized, efficient retail experience. Use aesthetic product holders to draw attention to key items, ensuring a streamlined shopping experience. Shelf talkers further enhance the space by reinforcing your brand imagery and product messaging, adding value, and showcasing important information in a visually appealing way.
The Little Salon
Effective Strategies to Maximize Your Retail Display Impact
After selecting the right displays for your space, implementing key merchandising tactics can help optimize your retail sales and ensure your products make the best impression. Check out our tips to approach merchandising in your salon with strategy and intent.
High-Impact Placement
TRU Hair Salon
Strategically placing products in key areas like styling stations, waiting areas, or near the checkout counter to increase visibility and impulse purchases.
Encouraging Upselling and Cross-Selling
Using retail displays to suggest complementary products such as styling tools, shampoos, conditioners, and treatments, increasing the value of each client’s purchase.
Tip: Analyze your best-sellers and create curated routines that incorporate slower-moving products. For example, display your top-selling shampoo and conditioner duo alongside a styling product that pairs well.
Seasonal and Trendy Product Focus
Heirloom Salon
Featuring seasonal or trend-based products in retail displays to cater to current needs and enhance relevance.
Tip: Curate a hydrating hair care routine for the winter or a collection of essential sun protection products for the summer to address seasonal needs.
Product Testing Opportunities
Offering testers or mini samples allows clients to try products before they buy, building trust and increasing the likelihood of a purchase. When clients can physically feel, hold, use, and smell a product, it significantly boosts their chances of making a purchase.
Tip: Products like hairsprays, texturizers, and serums are ideal for this, as clients can apply them directly to their hair, experiencing the benefits firsthand.
A strategic approach to retail displays and merchandising in the salon can boost revenue, elevate client experiences, and cultivate long-term loyalty. By thoughtfully selecting and positioning your displays, you can transform your space into an inviting, organized, and visually captivating environment. Intentionally incorporating your brand and aligning with your client’s needs not only elevates the shopping experience but also amplifies the impact of each display. With a purposeful approach to merchandising, you have the power to elevate your retail space, increase profits, and set your salon up for a lucrative year ahead.
