Now more than ever, consumers are becoming more aware of the environmental impact of the goods they are buying. Today’s savvy clients are leaning towards businesses who are making valid efforts in cutting their environmental impact. And as holistic hair stylists, we are in the best position to turn their awareness into action.
Research shows that compared with other recyclable materials, plastic takes the longest to decompose. Thus, experts are predicting that in 2050, plastic packaging will outnumber marine life if we don’t make changes to our plastic consumption soon.
Our solution: A Salon Refill Product Program. Implementing this Program will not only benefit your business sales-wise but, more importantly, it also allows you to become a more sustainable, eco-friendly salon.
Grab our ultra useful Salon Refill Product Program Tips!
Create an eye-catching product refill station.
Your display area is often the first and last thing your clients see when they enter and exit your salon, so it is important to create an eye-catching display area for your Refill Station. This helps generate enough curiosity and interest to get your clients to check out how it works and jump on your newest initiative.
You can either make your own shelves or purchase from thrift stores and craft stores, then neatly arrange the products.
Limited on space? Not a problem! You can use your back bar area as your Refill Station area by simply stocking up on your best-selling products that come in professional sizes, like Hair Baths and Conditioners.
Create an attention grabbing Refill Station Sign.
A Refill Station Sign or shelf talkers are integral to the success of your Refill Station, so make sure they stand out. Place a “Refill Station” sign above the products so clients immediately know what the shelf is for. You can also add business cards and product labels that your clients can read while waiting to be serviced, but be sure to keep the message short and simple. Many salons use Green as font color for their shelf talkers as it’s often associated with being Eco-Friendly.
Make it interactive.
Allow your clients to experience refilling their own salon containers, or watch their stylist do so. This makes them an active participant in solving environmental problems, thus keeping them involved and invested in your initiative.
The Program is also a great opportunity to introduce other Oway and O&M products and their benefits to your clients. Let them smell and test the products and you’ll be surprised how this practice can boost your salon retail sales.
Explain your eco-initiative.
Highlighting the benefits of the Refill Station to your clients and how they’re helping the environment by participating is a sure-fire way to get them on board. Below are some of the Program’s benefits to your clients and the environment:
Benefits For Your Clients
- Decrease Product Cost by 15%
- Feel Good About Being More Eco-Friendly
- Have Fun Interacting with Refill Station Display
Benefits For the Environment
- Decrease Carbon Emissions
- Decrease Consumption of Finite Resources
- Increase Natural Purity of Animal Habitats
The production, transportation, and consumption of a single plastic container produces an estimated carbon footprint equal to 82.8 grams (about 3 ounces) of carbon dioxide. Multiply that to the billions of tons of plastic waste in our landfills and we got astronomically high quantities of greenhouse gases crowding the Earth’s atmosphere, resulting in global warming.
Encouraging clients to participate in your Refill Program allows them to cut their plastic consumption and reduce their carbon footprint in the process.
Reward your clients.
Offering rewards is a proven way to entice clients into participating in your Refill Program. Put up signs like: “Bring me back to be refilled and receive 15% OFF” and you won’t even have to convince them.
