Switching to clean beauty is an exciting and lucrative opportunity to enhance your business and connect with clients on a deeper level. By sharing the “why” behind this transition, you can create enthusiasm and make the shift seamless for both you and your clients. Highlighting the benefits of clean, innovative beauty products will not only inspire your clients but also help them understand the positive impact of choosing holistic, sustainable options. Discover the key differences between clean and conventional beauty products and learn how to confidently guide your clients through the transition—getting them excited about making the switch!
How to Talk to Clients About Switching to Clean Beauty Products
As a stylist, you have the opportunity to educate clients on why clean beauty matters. Many conventional products contain harmful chemicals—since 2009, 595 cosmetics manufacturers have reported using 88 chemicals linked to cancer, birth defects, or reproductive harm in over 73,000 products. Clients trust us to make informed choices, so helping them understand the benefits of clean alternatives is key.
When introducing clean beauty, emphasize both health and performance. More than half of U.S. and Canadian cosmetics contain toxic compounds, yet clean products deliver the same high-quality results without the risks. Let clients know that as a stylist, you’re making this shift to create a safer, healthier salon experience for everyone.
With the clean beauty market growing from $6.5 billion in 2021 to a projected $15.3 billion by 2028, now is the time to embrace this movement. By guiding your clients through the transition, you’re not just improving their hair—you’re supporting their long-term health and well-being.
Sensory Experience
When transitioning from conventional beauty products to clean beauty products, your clients will likely notice a different sensory experience. Many conventional products use synthetic fragrances, which can be endocrine disruptors, cause respiratory issues, irritate the skin, and even trigger migraines. Clean beauty products, on the other hand, often use natural or naturally derived fragrances, offering a pleasant and aromatic experience while prioritizing health. These fragrances tend to be subtler and more earthy or natural, which may be a noticeable change for clients.
Additionally, clean color provides a gentler option for achieving your clients’ dream hair. Ammonia-free color not only minimizes damage associated with hair coloring, but it also eliminates the harmful fumes from ammonia, creating a safer and more enjoyable salon experience for both you and your clients.
Service Offerings & Timing
As you begin your holistic stylist journey, you may choose to adjust your salon offerings to create a more balanced and harmonious experience behind the chair. Many stylists restructure their menus by introducing services like head spa treatments and reducing the number of clients they take each day, allowing for a slower pace while maintaining profitability and promoting overall well-being.
It is important to note that switching to clean color may impact timing, as ammonia-free formulas generally require a longer, gentler processing period. Letting your clients know in advance that they might spend a little more time in the chair will reassure them that this extra time is worth it for both their hair health and personal well-being.
Packaging
Clean formulations tend to be housed in sustainable packaging, with many companies choosing glass bottles, PCR packaging, and other eco-friendly methods to reduce their environmental impact. These packaging choices help minimize plastic use, carbon footprints, and waste, promoting a healthier planet. Glass, in particular, is infinitely recyclable, making it an ideal option for sustainable consumers. Not only can glass be recycled, but it can also be upcycled into practical items like soap dispensers or planters. When your clients purchase their new clean beauty shampoo, be sure to remind them that they’re contributing to the health of the planet!
Price Point
As clean brands prioritize sourcing high-quality, natural ingredients, their products are often priced higher. To reflect the increase in cost for both color and products, you may need to adjust your prices accordingly to best support your business.
When doing so, it’s helpful to explain to your clients the value of ingredient integrity, sustainable packaging, and how these factors benefit both their health and the planet. Especially with retail products, remind clients that these are items they use daily, and it’s important they invest in a safe, effective regimen. Properly educating your clients on the significant benefits clean beauty has for their overall health and wellbeing will help ensure a smooth transition.
Entering the world of holistic beauty is a pivotal step in your career. By curating your salon with consciously crafted products, you can enhance the services you provide while prioritizing both your clients’ health and your own behind the chair. As your clients’ clean beauty mentor, you have the unique opportunity to guide them on their holistic journey, educating them on the numerous benefits of clean beauty. This approach not only sets you up for success, but also inspires your clients to embark on this transformative experience with you.
